A Day On The Farm

I spent last Friday with the folks at Farm Fresh Clothing Co. in Sebastopol, CA.  More than a print shop, Farm Fresh is a custom clothing company. They have complete control over the design of their apparel blanks to hand-drawn graphics to printing technique.  The quality style, design, and branding, established by Owner/Founder Matt Morgan, is palpable throughout the entire operation.  Enjoy…

Chalkboard signage abounds

The tour begins…

The showroom

The showroom

I knew about "farm to table", but "farm to fashion", awesome!

I knew about “farm to table”, but “farm to fashion”, awesome!

Vintage signage everywhere

Vintage signage everywhere

Blank tees for sale.  The locals love the Farm Fresh store.

Blank tees for sale. The locals love the Farm Fresh store.

"We all love motorcycles" - Bob Dylan

“We all love motorcycles”
– Bob Dylan

Showroom barn sale

Showroom barn sale

Fine discharge printing.  The overwhelming majority of printing at Farm Fresh is discharge

Fine discharge printing. The overwhelming majority of printing at Farm Fresh is discharge

The commander in chief

The commander in chief

Artist Matthew Izen hard at work

Artist Matthew Izen hard at work

Artist Matthew Izen showing off some work

Artist Matthew Izen showing off some work

The shop

The shop

and again

From another angle

Farm Fresh warehouses massive inventory off yet adequate inventory is kept onsite for current production and quick turn orders

Farm Fresh warehouses massive inventory off yet adequate inventory is kept onsite for current production and quick turn orders

Screen reclamation

Screen reclamation

The trusty MSP3140

The trusty MSP3140

Screen drying the old school way

Screen drying the old school way

Water-base pigments

Water-base pigments

The mixing table

The mixing table

Interior labels printed on "The Claw"!

Interior labels printed on “The Claw”!

What a clever idea...

What a clever idea…

Tees staged for a photo shoot

Tees staged for a photo shoot

Nothing to do with printing, but I love the bike

Nothing to do with printing, but I love the bike

From left to right, farmhands KP, Matt, and Kerry

From left to right, farmhands KP, Matt, and Kerry

Branding everywhere

Branding everywhere

The best sound system in any shop anywhere

The best sound system in any shop anywhere

 

Matt collects vintage speakers

Matt collects vintage speakers

Matt and Kevin taking a break at the vintage diner booth

Matt and Kevin taking a break at the vintage diner booth

First print approval

First print approval

Hard at work

Hard at work

Kerry and Matt discussing biz

Kerry and Matt discussing biz

I love ping-pong, so I challenged the resident champ to a game...

I love ping-pong, so I challenged the resident champ to a game…

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