Misprint Monday–Spellcheck is Not Always Your Friend

Their is a problem with relying only on spellcheck, isn’t their? Won example is this Akademiks shirt. The client was the “urban” brand Akademiks, with a stylized A-K-A-D-E-M-I-K-S as there name. In one case, the art must have been “spellchecked” and it got corrected to be spelled “academics.” Sometimes your write when your wrong, if you know what I mean….  Don’t trust machines entirely, use your brain AND the machine. This one got us for 1000 shirts one time, don’t let it get you.    One other point is to not trust your clients to not make mistakes. They expect you to be the experts and to find mistakes. By the law you can say they approved something, but practically speaking if you make them look bad they won’t be your customer any longer.

Nice Akademiks shirt design.

Nice Akademiks shirt design.

"Akademiks", spelled wrong in the academic sense, but right in the brand sense.

“Akademiks”, spelled wrong in the academic sense, but right in the brand sense.

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