Mis-Print Monday: Find Your Center

Accurate print positioning is as critical as perfect halftone execution (maybe more so) when it comes to achieving desired results.  This order was returned a couple of years ago due to incorrect (off-center) positioning.  It may not seem like a big deal, but to a designer, this is highly critical.  It was a simple slip in the art department (the graphic was incorrectly placed on the artboard) that went unoticed during first print approval.  We now include a visual centerline on our e-proof which shows the precise positioning of an off-placement graphic.

IMG_5185 with guides

Modeling by Kevin Penton, now of Farm Fresh fame

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