Web Wednesday– HanesInk.com from a Designer’s Perspective
Every now and then during the course of a crazy day when questions are flying about garment styles and available colors and you find yourself thumbing back and forth through catalogs throwing little pieces of sticky notes between the pages to save the sections you’ll need to go back and reference… you discover that someone has already eliminated this archaic process and has thoughtfully laid out everything you need in a simple, clear and easy to use web site. That was my experience this week when I discovered Hanesink.com. Not only do they have high quality, high res images of their entire product line for decorators to use for excellent mockups, but they also have great lifestyle shots of the same garments. That being great on it’s own… it is the color tab that really made my day.
They have provided a color-accurate on-screen swatch for every color in their inventory. Under each color are CMYK and RGB values of that color. But even better yet, they provide the PMS color for that garment! What’s even greater is that clicking on the color swatch will bring up a sub menu with every garment available in that color. It is quite the tool! Now whenever you have a team or company or organization whose branding is color specific. you can go straight to their color and find all of the available items for them to choose from in one shot.