Web Wednesday – What color is that shirt?

I love that companies now actually try and communicate what color their shirts are. What a damn concept!  I use the Hanes on-line color chart at Hanesink.com and the American Apparel on-line color chart (which I will spell out– http://www.americanapparel.net/wholesaleresources/colors.asp) all the time. Hanes has their chart front and center with a tab marked “Color,” duh!  American Apparel is pretty much impossible to find on their site. You actually can find it more easily in a Google search.  Both have closest PMS paper matches and CMYK, Hanes even adds the RGB. Most of us have a Pantone book, so that works. You still have to have swatch books (Hanes is great on providing those as well) and sometimes you have to see a real shirt, but the online colors with Pantone numbers is often all you need at least to get started.

Hanes color chart for garments gives Pantone, CMYK and even RGB closest values.

Hanes color chart for garments gives Pantone, CMYK and even RGB closest values.

American Apparel garment color chart with closest Pantone and CMYK values.

American Apparel garment color chart with closest Pantone and CMYK values.

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