Pricing: Don’t Be Greedy. Pigs Get Fed and Hogs Get Slaughtered

My friend Gaylen has a phrase that I go to at least a couple times a week. He says, “pigs get fed and hogs get slaughtered.” That is some good homespun wisdom. If you want customers long term, you don’t want to overcharge them. Somebody gives you fifty percent of your business and if you overcharge them, what is going to happen if eventually they
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