Consider this: a customer, let’s call her Jane, wants a specific design – a vibrant orange and red sunset bleeding into the cool indigo of a bustling city skyline. The skyscrapers should glisten with the last rays of the day, while the city begins to twinkle with nightlife. She mentions that she loves the impressionistic…
DTF is the hottest new topic in the decorating world. With new technologies the equipment and supplies are not always equal to the hype, and real knowledge and experience are lacking to sort it all out. Industry experts Nick Buettner of ISW, and Matt Gusse and Jay Wilson of DTF2U provide that expertise and knowledge…
We love gathering the garment decoration industry’s best and brightest to discuss the future of the industry and we have them here in this Shop Talk. Alex Phelan of Merchadise , Jacob Edwards of Jakprints , Michelle Moxley of M&R and Ed Levy of Hirsch Solutions joined Rick at the Impressions Expo in Long Beach…
MidJourney is so cool. It’s open-ended, gives you a dopamine hit with its speed and randomness. I can force genres out of it, and famous images. I can feed it source images and get pretty cool stylizations. I can even /blend images and /describe images. For the most part, MidJourney is an exploration of the…
Starting a side hustle is one thing, growing that side hustle into a dedicated screen print shop is another. Most vendors and media focus on newcomers or big shops, but in this Shop Talk Rick and YouTuber and business coach StanBanks talk about what you need to do and what you need to consider to grow…
I had the pleasure of visiting Midnight Prints and Bill Heintz in New Orleans and even got to hear his great band The Bills. I have been very lucky in my life to have been able to visit many many shops from some of the biggest with dozens of giant autos, to people printing 12…
If you’re looking for a dose of inspiration, you are in for a treat with this Shop Talk with industry legend Dave Gardner, the inventor of simulated process printing, the “underbase” print, creator of the iconic Harley Davidson t-shirts of the 1980s and now Director of Creative Embellishment at Gildan. When he started there were…
It is always very interesting to see what is offered at the New Orleans Jazz and Heritage Festival for merchandise. The music is the best it could be as is the food, and the merch is no exception, also good stuff. Close to 500,000 people attend over two long weekends and besides seeing everything from…
If you’re looking for a quick Master Class in digital content, we have it for you here in this Shop Talk. Serg Ramirez, Senior Content Creator and Digital Strategist for Supacolor , led the Impressions Expo Long Beach crowd through his awesome 2023 Digital Content Playbook. From the physiological and psychological underpinnings of capturing your audience’s…
Dye migration is when the color in a fabric (usually polyester or a poly blend) “migrates” into the ink you have printed. Just the other day in an airport I saw a group of people all wearing the same red golf shirts and the prints on them all were pink to varying degrees instead of…
