Hanes is Buying Alternative Apparel

Hanes bought Alternative Apparel as the garment industry continues to consolidate. It makes sense for Hanes to buy a straight ahead top fashion brand in the decoration world giving them a wider range of products.  I find it encouraging that they actually mention social responsibility, a term not bandied about so much lately. Rachel Newman: Director of Sales and Marketing, Hanes Activewear says: “We are
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Fashion Trends – Part 1

I asked friends in the industry where fashion is going and got quite a few similar responses. I’ll put a few up today and tomorrow. We just designed a shirt on this alternative apparel piece which is a football retro-looking shirt. It hits a few bases that fashion is headed toward: sporty and retro sporty looks, more heathers, and lighter and softer fabrics.    
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