GQ, Louis CK and the T-Shirt Dilemma

When I think men’s fashion I don’t really think Louis CK. And yet here he is, the subject of a GQ article about men’s fashion trends. Louis CK wore his t-shirt tucked in during his recent appearance hosting Saturday Night Live. And although GQ is calling for the return of the tucked-in tee this season, a la classic style icon James Dean, that apparently doesn’t apply if
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Trends. New Orleans, Nashville and Beyond. A Trip to Simple.

I just spent some time in New Orleans at the Jazz and Heritage Festival with 460,000 other music lovers, most of them wearing t-shirts. Then I was in Nashville at the ISS show with shirt vendors and fellow garment decorators. Add in a few forays into gift shops and airport stores and I have a view of what is going on in t-shirt land. My
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Warning: Knives are Sharp!

Some years ago we did some work for a major sporty retail brand. At one point they added to their huge book of rules that we had to put a piece of cardboard inside every box, so that they could slice open the boxes (recklessly) and not cut a shirt. I asked if instead we could do a sticker that said, “Be Careful A******.* Instead
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