Spin Ink Screen Printing has a unique approach to sales. If you get on their website, a chat window opens up. The four of them on the sales team take turns answering customer inquiries this way. Owner Jon Weizman said he was on a utility site with a chat function and got the idea to…
We printed some very cool shirts for premiums for WMBR which is a community radio station (that I happen to have two shows on for the past three years.) It is a great station which is all volunteer, and I have done the premiums for them for about 25 years. Things are almost always done right…
These days most of your customers don’t want to visit your factory unless it is a “show and tell” field trip. We have found that the days of press checks are long long gone and that even nervous customers with large orders don’t want to visit the plant. Too much traffic, they are too busy,…
Printing on shirts is rarely perfect. The question is really how imperfect is it going to be. Part of keeping your customers happy does not happen on the production floor, it happens in the office. Much of what will cause you to have an happy customer later is to manage their expectations up front. Our…
How difficult can it be to answer the phone? Apparently for some people, very difficult. I called an old established business today, searching for garments for a large beverage company customer. The person answering the phone made me feel like I was bothering both her and the company. That is a great way to make…
