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Hot Market

Patriots Win! (Again…) Hot Market Printing

We printed Patriots victory shirts  on Sunday night.  Yes again. We might be the shop with the most practice at this hot market printing in the country, printing over 30 conference or world championships between the Patriots, Red Sox, Celtics and Bruins. You can even throw in a couple of UConn, Eagles and Yankees victories…

Patriots Win. The Thrill of Victory. The Agony of …Victory

You can see the piece the local TV station did on our company Mirror Image printing Patriots shirts here. The story is accurate but the back story had a little more pain in it. “Hot market printing” is the phrase used to describe printing shirts right after a local championship game so that shirts can…

Golden State Warriors, 2017 NBA Finals Champs?

If you’ve engaged in “hot market” printing, specifically for MLB or NBA in which championships are determined by the winner of a best of seven series, you understand the anxiety and significant effort which goes into preparing your print shop for each potential series clinching game; adjusting your regular production schedule, setting up multiple presses,…

And the Winner is…Oops!

Apparently a retail outlet got ahead of themselves and put out Falcon Super Bowl Champion merchandise before the game was over. The Atlanta owner came down to the field before the game was over to join the uh… celebration? These were not good moves. My company has printed lots of championship shirts and we have…

Misprint Monday- Prints that Should Not Happen

I got interviewed by the Providence, RI TV station WPRI this week about counterfeiting Super Bowl merch. It does take the money out of the pockets of legitimate businesses involved, as well as the players and owners (not sure they need more money but…) http://wpri.com/2017/01/27/how-to-spot-counterfeit-sports-gear/ What I did not get into during the interview is…

Cubs and Indians Win! No, not a misprint Monday on that but…

The Cubs and Indians are in the World Series! Who would have thunk it? Besides my thinking that if the Cubs win the next round that Theo Epstein becomes a candidate for the Baseball Hall of Fame, I have a couple of other thoughts as a t-shirt printer. Clearly most of the t-shirt world is…

Malcolm Butler Gives Big Boost to New England T-Shirt Industry (Hot Market)

Thousands of shirts sit in New England warehouses. Seattle’s Kearse catches a ridiculous pass that should have fallen to the ground. Printers in New England groan, remembering the insane catch (and last of very few catches he ever made) by David Tyree in 2008 which robbed the Patriots of the Super Bowl that year and…

Pats Win!!! Yea, Well We Work All Night….

The Patriots have been good to us, remarkably six AFC Championships, and we hope four Super Bowls. That can be a lot of shirts printed in the slow New England month of February. The history for us has been up and down. There was the ecstatic night in 2001 when the Patriots pulled out the amazing…