Farm Aid 2016 Lesson #2: Where to Buy Your Concert Merch?

In retail we hear about the fact that on-line selling is replacing brick & mortar stores. Now that dynamic is even hitting rock concerts only lon-line sales are replacing canvas & folding table merch operations. Ten percent of the sales at the 2016 Farm Aid concert were done on-line. Wait in lines of up to 30 people and then carry your merch around all day VS
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What is the Purpose? Fashionistas and the New Merch World

Go to the Justin Bieber site and try and buy some merch and instead you have to sign up for a newsletter. “Tour merch available everywhere now” except nowhere you would expect. It is a whole new  world out there of high fashion and $1,675 tour jackets. One printed word and a skimpy scrap of cloth goes for big bucks (but that has to be
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Seeing Your Work Come to Life (Fruition…)

You work hard with a customer and months later if you are lucky you get to see the fruits of your labor (pun intended.) All the pieces we worked on for the new Angry Orchard Innovation Cider House were on display during their opening week. The stuff really looked good in the store and it was cool to see people trying the garments on, carry
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Farm Aid 2015

There is  Willie Nelson (with Imagine Dragons) at Farm Aid 2015 wearing a shirt we designed and printed at my shop Mirror Image. It is always a thrill to see your handiwork up on the big stage and broadcast around the globe. Folks at my shop including Pam, Brian, KC, Ruth, Aimee, Ray and all the production folks worked very hard to get good designs
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