We manage the merch for Farm Aid at their big benefit concert once a year. With great anticipation we’ll see how we do today. We get some of the anxiety that has us relating to the tough job farmers have, will it rain and ruin sales, will it be sunny and we sell more cowboy…
This week there is a very interesting NY Times article on “bundling.” “Bundling” in the music industry is putting items together for sale, such as a CD and a t-shirt. Taylor Swift is one of the key artists offering a whole bunch of shirts, sweatshirts and tote bags “+ digital download” on her website. Other…
In retail we hear about the fact that on-line selling is replacing brick & mortar stores. Now that dynamic is even hitting rock concerts only lon-line sales are replacing canvas & folding table merch operations. Ten percent of the sales at the 2016 Farm Aid concert were done on-line. Wait in lines of up to 30…
Go to the Justin Bieber site and try and buy some merch and instead you have to sign up for a newsletter. “Tour merch available everywhere now” except nowhere you would expect. It is a whole new world out there of high fashion and $1,675 tour jackets. One printed word and a skimpy scrap of…
Nick Alexander the merch guy for Eagles of Death Metal was killed in the attacks in Paris at the Bataclan theater. I know many of you out there are involved in merch for bands. It could have been one of us, one of our friends, and Nick is someone’s friend, someone’s colleague, someone’s son. It…
You work hard with a customer and months later if you are lucky you get to see the fruits of your labor (pun intended.) All the pieces we worked on for the new Angry Orchard Innovation Cider House were on display during their opening week. The stuff really looked good in the store and it…
There is Willie Nelson (with Imagine Dragons) at Farm Aid 2015 wearing a shirt we designed and printed at my shop Mirror Image. It is always a thrill to see your handiwork up on the big stage and broadcast around the globe. Folks at my shop including Pam, Brian, KC, Ruth, Aimee, Ray and all…
