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Ross Balfour

Impressions Expo Long Beach 2020: Part 2

The Show Floor There are so many good reasons to attend a trade-show: Learning, networking, socializing, talking shop, happy-hours, fancy dinners, parties, bars, etc.  Ok, ok, let’s not forget why we are there in the first place: the show floor.  Companies expend tremendous resources to exhibit at a trade-show.  It’s not just the cost of…

Reflections at the End of the Trade Show Season – Part 1

A few refections as the busy trade show season is mostly over. I think the biggest trends of the past ten years have been digital printing and environmental concerns. Developments in the environmental realm have slowed but still do continue and will not stop, we have to find increasingly safe and sustainable ways to do…