How Many Shirts Should We Print for Our Event?

10%   That could be the article, just 10%. In thirty years of printing, once I saw 30% of a crowd at an event or congress buy shirts. That was in a perfect confluence of great positive energy and a fantastic design. Mostly I see 5 to 10% no matter how good the design is. If the design is not good, then don’t print it
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Hoover Dam

Let me say upfront that this post has little to do with screenprinting.  But, I thought it was worth posting as I’m sure that most of you, like me, end up in Las Vegas on occasion to attend any one of the many trade shows in our industry. Between the SGIA Expo, PPAI Expo, MAGIC, and ISS Las Vegas I have made literally dozens of trips to
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The Ink Kitchen goes to FESPA Digital 2014 – part one

A few notes from  FESPA Digital in Munich, Germany: Progressive companies in the USA are now part of a global system, they are here in Munich seeing what is going on. Environmentalism is not dead, the rest of the world is passing the USA by. Not so many heads in the sand here (or is it under water…?)  Oekotex is an environmental standard for textiles.
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